- California Business Exchange
Sell or Purchase Businesses in San Diego County with Broker with 30+ years experience
Local experts who simplify selling and purchasing businesses Smart valuations. Serious buyers. Confidential guidance. Maximize value, minimize stress. Contact San Diego’s trusted business Brokerage.
Proven Expertise Every Seller Wants
- Local Experts in Smart Exits
San Diego County's Trusted Business Brokerage
At California Business Exchange, we help San Diego business owners navigate life-changing decisions with clarity and confidence. Our team understands the true value of local businesses, the market forces shaping San Diego County, and what motivated buyers are actively seeking. We provide accurate pricing, confidential marketing, strategic positioning, and negotiation designed to protect every dollar you’ve built.
Need Real proof? You can check the list of the businesses that has been sold within the duration of 30+ years.
We translate your hard work into a strong sale and a smooth path forward. Your next chapter deserves expert direction.
R. Everett Roff/ Broker + Numerous Professional Qualified Associates.
- Smart Deals. Smooth Closings.
Full-Service Brokerage for Successful Selling and Purchasing
Richard CoulterTrustindex verifies that the original source of the review is Google. Everett made all the arrangements for me to buy my first bar in Encinitas. He guided me through the entire process and, years later, sold it for me at top dollar. I have never met a better business broker. He is well known here in North County Coastal. I couldn’t have done it without him. Mark MurinoTrustindex verifies that the original source of the review is Google. Making the decision to sell a business is difficult. You may have a business you started from the ground up or a business that has been in the family for generations. In my case I was the 3rd generation owner of a 70 year old Italian Restaurant. I spent my entire life in the restaurant and as my lease was coming to an end I had to ask myself some questions. Do I want to sign up for another 6-8 years? What would my restaurant be worth? How do I deal with finding a buyer? Transfer a lease? Transfer an alcohol license? The questions go on and on. I have found that there are a lot of brokers out there that are quick to tell people what they want to hear to get their business. Saying their business is worth more than it is and promising buyers. The reality is, selling a business is difficult and you don't want an inexperienced broker with a big mouth that disappears once you sign with them. You want someone who is experienced, knowledgeable and honest. I feel quite fortunate to have made the call to CBE and to have met Everett Roff, a 30 year veteran of selling businesses. Never once did Everett put me off in any way. He treated my business with respect and confidentiality and didn't make false claims. He picked up every phone call I made to him and always had the time to explain things and answer questions. He guided me through the entire process. On top of that he is a solid human being and a nice guy who knows what he is doing. I made the decision to sell in mid April, 2021, while we were still take out only due to COVID, and by September my business was sold. It was a very difficult and stressful time in my life and I am eternally grateful to have had Everett Roff in my corner. I highly recommend Everett if you are thinking about selling or buying a business. You will be glad you did. Even if you haven't fully made the decision to sell but you have questions or if you are thinking of buying and need some questions answered, Everett is your man." Jasmine Hue N.Trustindex verifies that the original source of the review is Google. I have sold and bought a business with Everett for the past year and through it all, Everett was compassionate, understanding, and helpful to guide me through the process as first a buyer then a seller. Everett was responsive, willing and never backed down from any hiccups. I appreciated working with Everett and would recommend his services to others. RICHARD REISSLERTrustindex verifies that the original source of the review is Google. We were very pleased with the service that we received from Everett in finding a well-qualified buyer for our business. He was very professional and knowledgeable about the sales through escrow process. We highly recommend his services!
“Expert support that safeguards value, accelerates deals, and turns local success into lasting wealth.”
- Why choose us
Smart Moves for Business Owners Ready to Win
Mission
We empower San Diego business owners with expert guidance, real valuations, confidential sales, and stronger financial outcomes every time.
Vision
A thriving community where every business owner transitions confidently, protecting value and building generational wealth with smarter decisions.
Goals
Deliver seamless deals, serious buyers, faster closings, and local insight that turns hard-earned business success into secure futures.
Unlock Your Best Selling & Buying Opportunity Today
Frequently ask questions
Smart guidance, straight answers, zero confusion during your business transition journey.
We use silent marketing, vetted buyers, and strict NDAs. No rumors. No disruption. Your staff and customers stay protected.
Deep San Diego market data. Cash-flow analysis. Buyer demand forecasting. Strategic timing. We defend every dollar you’ve built.
With pre-qualified buyers ready to move, deals often close faster than typical brokers. Less waiting. More action.
We Represent: Manufacturing, Distribution, Services, Wholesale, Retail, Food & Restaurants, Liquor license transfers and new licenses, Health & Beauty, Medical, Construction, Professional, Institutional, Franchises, Website related, IT, Dental
Yes. We manage valuation, marketing, negotiations, due diligence, and closing. You stay focused while we protect your outcome.